The Lexus Design School Challenge was a competition to design a trade-show display for the 2019 Lexus UX model. The tagline provided to entrants was "Crafted for the urban explorer". My concept was built around the experience of driving through an almost empty city at dawn, and the sense of wide open possibility that fills that moment. I made use of the provided specifications of the rotating display base to hold a bed of mist throughout a cityscape, creating an ever-shifting display that encourages viewer interaction and engagement.
As one of the top three finalists in the national competition I was selected to present my concept to a board of judges from the design industry and Lexus company leadership. A feature on the competition can be found here.
