Mio Gelato has been a favourite destination for ice cream in Kingston Ontario since it opened in 2010. To celebrate their 10 year anniversary, they invested in a special edition birthday logo and an upgraded visual branding package. The existing visual system they had been working with was distilled into a formal brand guide for consistency and ease of use, and was expanded to include illustrated elements and patterns to for use in packaging and promotions, social media templates, additional signage, and holiday-themed accents.
